This article first appeared in IPM Bitesized news on 25th Feb 2022
The promotion agency Umbrella briefed B Corp prize provider The Happy Prize Company to deliver an experience for the online car seller, cinch. Cinch are official sponsors of the NFL UK and as part of the partnership they provided two lucky winners with a once-in-a-lifetime opportunity to watch Super Bowl LVI in LA!!
The Happy Prize Company put together a carbon-neutral prize consisting of two luxury 4-night breaks to LA, including a meet and greet on arrival (which included Cinch’s filming company, responsible for capturing the prize winner’s experiences), 4 nights at the Amarano hotel in Burbank, a day out with the film crew exploring the best that LA has to offer, along with VIP tickets to the Super Bowl, including tickets to the exclusive Tailgate party, provided by cinch. One winner described the trip ‘Such a huge thing to do – a proper bucket-list experience’, and the campaign aligned strongly to cinch’s ethos which is to deliver on what they promise.
The core of cinch’s business is customer service and every part of the prize had to encapsulate this ethos; every detail had to ‘be a cinch’ and here is the experience we helped deliver! To see how the winner's got on, watch here: https://www.instagram.com/p/CaMy2sxo-ib/