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Trends in sustainable travel 2024

As we enter 2024, the travel industry is undergoing a significant transformation, with a growing emphasis on sustainability. People around the world are becoming more conscious of the environmental impact of their journeys and are seeking more sustainable travel experiences. In this article, we will explore some of the key sustainable travel trends that are set to shape the industry in 2024 and beyond. From eco-friendly accommodations to responsible tour operators, these trends are paving the way for a greener and more responsible future of travel.

1. Rise of Eco-Friendly Accommodations

In recent years, there’s been a surge in the demand for eco-friendly accommodations. People are actively seeking hotels, resorts, and lodges that prioritise sustainable practices. In 2024, we can expect to see an even greater focus on eco-friendly accommodations, with more properties adopting green initiatives. These initiatives may include energy-efficient systems, water conservation measures, waste reduction programs, and the use of renewable energy sources.

2. Sustainable Transport

Transport is a significant contributor to carbon emissions in the travel industry. In response to this, there’s a growing trend towards sustainable options. Expect to see a rise in electric vehicle rentals, bike-sharing programs, and the promotion of public transport in popular tourist destinations. Additionally, more tour operators will offer carbon-neutral or carbon-offset travel packages to help minimise the environmental impact of transport in all forms.

3. Responsible Tour Operators

Tour operators play a crucial role in shaping sustainable travel experiences. In 2024, responsible tour operators will continue to gain momentum, focusing on minimising the negative impacts of tourism on local communities and ecosystems. They’ll learn to collaborate with local communities, support conservation efforts, and promote cultural preservation. We can look forward to more immersive and authentic experiences that contribute positively to the destinations we visit.

4. Slow Travel Movement

The slow travel movement encourages us to explore destinations at a more leisurely pace, embracing local culture and reducing carbon footprint. In 2024, we can expect this movement gain further traction. Slow travel allows for a deeper connection with the local community, reduces environmental impact, and promotes responsible tourism practices. We’ll be thinking more about quality over quantity and immersing ourselves in a more local way of life.

5. Sustainable Food and Dining Experiences

Food plays a significant role in travel experiences, and in 2024, sustainable food practices will take centre stage. We’ll seek out restaurants and cafes that prioritise locally sourced, organic, and seasonal ingredients. Farm-to-table dining experiences will become more popular, allowing people to connect with local farmers and understand the importance of sustainable agriculture. Additionally, there will be a further rise in plant-based and vegetarian-friendly options as we embrace a more sustainable approach to food consumption.

6. Community-Based Tourism

Community-based tourism empowers local communities by involving them in the tourism industry and sharing the benefits of tourism directly with them. In 2024, we can expect to see an increase in community-based tourism initiatives, where we can engage with local artisans, participate in cultural activities, and support local businesses. This trend promotes sustainable development, preserves cultural heritage, and creates opportunities for economic growth in remote and marginalised communities.

7. Tech-Driven Sustainability Solutions

Technology continues to play a crucial role in driving sustainability in the travel industry. In 2024, we can expect to see the emergence of innovative tech solutions that promote sustainable travel. These solutions may include carbon footprint calculators, sustainable travel apps, and platforms that connect us with eco-friendly accommodations and tour operators. Technology will enable people to make informed decisions and contribute to a more sustainable future of travel.

8. Conservation and Wildlife Tourism

In 2024, conservation and wildlife tourism will continue to gain popularity as we seek meaningful encounters with nature. Sustainable wildlife experiences will prioritise animal welfare, habitat conservation, and education. We’ll have the opportunity to engage in responsible wildlife encounters, such as ethical animal sanctuaries, marine conservation projects, and responsible wildlife viewing experiences. These experiences will promote conservation efforts and raise awareness about the importance of protecting natural heritage.

9. Voluntourism and Sustainable Travel Experiences

Voluntourism, the combination of volunteering and tourism, will continue to be a significant trend in sustainable travel in 2024. People will seek opportunities to contribute to local communities and conservation projects during their travels. Voluntourism experiences may include activities such as beach clean ups, reforestation projects, and community development initiatives. These experiences allow us to make a positive impact while gaining a deeper understanding of local issues and cultures.

10. Mindful Travel and Conscious Consumerism

In 2024, we’ll become more mindful of our travel choices and embrace conscious consumerism. Conscious tourism will prioritise sustainable products, support local businesses, and consider the social and environmental implications of travel decisions. This trend will extend beyond the travel experience itself, influencing choices in accommodation, transportation, dining, and shopping. Mindful travel will encourage people to be responsible global citizens and make choices that align with their values.


As we look ahead to 2024, sustainable travel trends are set to shape the future of the travel industry. People are becoming increasingly conscious of the environmental impact of their journeys and seeking greener and more responsible experiences. At long last, we’ll begin to see tourism contribute far more positively to the preservation of our planet's natural and cultural heritage whilst creating some incredibly meaningful and enriching experiences.