People love stories. We are pretty much hardwired to listen to them, which means brand pitches are much more compelling delivered as a story rather than stringing together facts and assumptions. Former Pixar storyboard artist Emma Coats tweeted a little while ago a set of rules for storytelling which Pixar follows – it makes for a deeply insightful read, so we've posted them below for you to take a look at.
![broken image](http://custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_9000,w_1200,f_auto,q_auto/246335/pixar450px_c8parn.png)