"Ask yourself whether you are happy, and you cease to be so"

Philosopher - John Stuart Mill

The meaning behind this quote shows us there is a paradox at the heart of happiness. We are actually hardwired to enjoy the anticipation of a joyous event, and savour the memory. And because of this, we believe it's built upon a three-act structure of anticipation, experience, and memory.

First it’s about creating anticipation, which is really strong—both from a psychological standpoint but also the anticipation of the experience. It goes back to our primitive skills of releasing dopamine. It’s our hunting skills. If we didn’t have this sense of anticipation, we would have starved to death a long time ago. Anticipation is extremely powerful.
Then the experience itself is vitally important. You actually remember the high moment.
Once you have a combination of anticipation and experience, the memory of it can remain for an incredibly long time. And during that time you'll speak to many, many people about your experience. Get it right and it lingers on and on.

So consider this. When you are working on your next campaign, remember that when you contribute to a person's memories, you have a fan. Perhaps for life....

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