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Storytelling, Pixar Style

People love stories. We are pretty much hardwired to listen to them, which means brand pitches are much more compelling delivered as a story rather than stringing together facts and assumptions. Former Pixar storyboard artist Emma Coats tweeted a little while ago a set of rules for storytelling which Pixar follows – it makes for a deeply insightful read, so we've posted them below for you to take a look at.

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